With increasing competition among businesses, the need for more responsive and interactive websites has also has been on a constant rise. Not very long ago, the situation was a bit different. Back then, more value was attached to having a personalized website for the company. As a result, website development was considered more important than website designing. However, with most rivals jostling over website improvement, the trends in Memphis, TN web design are changing rapidly. So much so, that barring a few constants, most of the parameters go through an annual change.

The reasons for the changing trends in web-designing are many and varied. Placed on the top of the ladder are revised search engine algorithms, impetus on user-friendliness, the need for effective promotion and of course the birth of new websites sharing similar information or selling identical goods. Here are the present trends in website designing that are to be watched over closely.

Responsive Websites Continue to be the Priority

Gone are the days when any jazzy looking website would be considered a hit for the business. Both webmasters and digital agencies are closely considering the fact that the desktop is no more the only means of surfing the web. High-tech cell phones and tablets are also generating significant and more importantly increasing number of website-hits.

In light of this, websites are being customized to be more mobile-friendly. Though the screen sizes of the mobile devices are rapidly expanding, it is highly unlikely that they will reach the size of monitors any time soon. So, the websites that are meant to be pondered over on the desktop might not fit on the mobile screen equally well. On top of that, a less seamless website can also lower the Google ranking. If not anything, that should serve to be the wake-up call.

Simpler the Better

Simplicity, as a virtue leaves many others behind in terms of the scope of its applications. How simple the designing of the website has been can be directly derived from the experience of the visitor. Simplicity in website designing refers to making the user-experience hassle-free. Of all things, the visitor shall be able to find the required information without having to rove through the pages.

But again, there is a catch in the process of. As far as designing websites goes, there is a very thin line and a great difference between being simple and being generic. Keeping things simple, does not just mean eliminating all that is heavy. The trick is in finding the right mix of extravagant graphical illustrations and a seamless user-experience. That often puts the skills of even the best in the business to test.

There is a Story Inside

Every website should have a story to tell; an intriguing story to tell. No one likes to read page after page of highly sophisticated technical information. On the contrary, visitors just ease through the site if it meticulously combines compelling copy with powerful imagery. The readers should not forcefully be fed data about the company and what it does. In fact, the best websites never make an attempt in doing so. The story that the website tells is so compelling that the onus to seek more information falls on the visitors. Again to achieve this, the right Memphis, TN web design company ought to be chosen.