Business Benefits of WordPress Themes

They are easy to install and customize, they offer a variety of features and functionalities, they are compatible with different devices and browsers, they are SEO-friendly and secure, and they are affordable and supported by a large community. WordPress made a humble beginning back in 2003 as a blogging tool. However, within a few years of its launch, the open-source Content Management System (CMS) became the biggest and most popular brand. It won the Packt (a UK based tech publishing company) Open Source CMS Award and became one of the most successful web business brands in due course. One of the prime reasons why WP has burgeoned in popularity as a CMS through all these years and continuing is the user-friendly nature of the same. You don’t need to be developer yourself for developing WP based websites or maintaining the same. The process is extremely straightforward and this is what fascinates many web developers and designers all around the world.

What is a Content Management System?

A Content Management System is a customizable computer program that enables users to publish, edit and monitor content using an interface that comes with various functions and features. CMS eliminates the need for hand coding which is required for developing websites otherwise. Storing and organizing files, maintaining central repository containing all sorts of data including rich media files and indexing and retrieving files comes easy with the use of Content Management Systems. WordPress CMS is arguably the best of the lot and there are at least five reasons why WP can ensure high ROI. Here below are these reasons briefly stated.

WordPress is free to use

Using WordPress won’t cost you a penny. You can download and gain full access to the computer application completely free of charge and with no strings attached. You don’t have to buy any sort of license for using it and you don’t have to pay for the WordPress templates. Choose from a vast range of WP templates that are all completely free to use. WordPress offers a cornucopia of business website themes that are commonly referred as templates.

A scalable and flexible tool

WordPress offers a robust web development framework to the users worldwide. The framework is scalable and flexible and you can extend the website without limits. The coding part is incredibly light which helps in agile web development while the rich features create possibilities for extension of your website. The core functionality features can be easily reconfigured with the use of the advanced plug-ins readily available whereas changing the design is only a matter of minutes with hundreds of off-the-rack themes being offered.

Zero programming skills is fine

WordPress is a tool that can be easily used by people on both sides of the programming wall. There are developers who make it a point to design websites using WordPress. On the other hand, many business owners are now making full use of the web-based application for developing and managing websites on their own. You can use the text editor for writing, modifying or formatting web content and it does not require even the basic web development skills. Use the menu buttons to write and publish content without the help of developers. From a business perspective, it simply means that you do not have to allocate your budget for hiring a developer to change or edit the content and to modify the design or functionality features.

Hundreds of themes

Before WordPress took the center stage, companies used to hire web designers for changing the designs of their websites or for getting new themes. However, with WP in here, you do not need to spend much for modifying the design or for getting a new theme. Scores of free WP themes along with paid templates are easily available.

Enhanced security

WordPress is one of the most secure web applications ever built. Though some critics of WP have questioned its invulnerability time and again, WordPress Foundation has taken all necessary measures to clear the air. The last security update was run on 24th Oct last year. Using WordPress for your business website is imperative this 2014.

If you want to know more about WordPress templates can be advantageous for marketing your business online, contact a developer who has extensive working experience on this open-source platform.

Maintenance & Support

WordPress websites require regular updates to make sure the site continues to run smooth & secure. Maintenance with optional add on support is available to handle updates as well as make regular backups of your website and databases. This is available to any client, past or present.

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